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Introduction

A Strategic Business Plan (SBP) is a step by step guide, created for an organisation to map out how it will reach goals, and set a foundation so that everybody knows what will happen and what is expected of the organisation within a specified time target. Essentially, it provides a recipe or of how to achieve a stated vision, for the chosen target clientele, and to serve the clientele

consistently, effectively and profitably every single time. SBP also serves as a systematic, management tool for problem solving, resource utilisation, planning and development and service to the society at large. The goal is to integrate all aspects of its activities in a mutually supportive system. SBP consists of two separate but interconnected components:

 

  • A strategic plan, which is visionary, conceptual and directional, projecting the future of an organisation – a short document to provide the foundation and framework of a business plan, and
  • A business plan, which is time targeted, tactical, focused, implementable and measurable -- a much more substantial and detailed document to guide the setting up of the organisation.

 


SBP may not be a recipe for success, but is a strong guiding force for development of an organisation with the least pitfalls.

 

 

 
SBP should achieve the followings:

 

 

  • Present the organisation to others in order to inform, motivate & involve.
  • Project an exciting image for securing support/approval, both internal and external.
  • Serve as a framework for decision making at appropriate points of time.
  • Provide a basis for more detailed planning in a modular fashion.
  • Assist benchmarking & performance monitoring at different stages.


Preparation for formulation of SBP

 

  • To critically review the national and international perspective.
  • To study the objectives, expectations, and strategies.
  • To survey and assess the available resources in terms of national heritage, information pool, technological expertise, man power, and finance.
  • To focus on matters of national priorities, societal demand, and strategic importance.
  • To probe existing or perceived Strengths, Weaknesses, Threats and Opportunities for an objective SWOT analysis.
  • To be realistic, pointed, critical and responsive to criticism.

 

 

For more details, please download the full document. Click here

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Fan Yang

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